The Diploma in Digital Marketing at SCQF level 6 qualification evidences competence in digital marketing and demonstrates knowledge and understanding in this dynamic sector.

Because of the growth in online activities and device ownership, advancements in technology and improvements in connectivity, digital marketing now takes on a significant role within virtually every business.

The qualification includes: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; using collaborative technologies; principles of marketing and evaluation; developing professionalism; and digital marketing metrics and analytics.

You will study different aspects of Digital Marketing including

• Search Engine Marketing
• Online Display Advertising
• Keywords and Optimisation
• Social Media Marketing
• Content Marketing
• Email Marketing