Marketing and Sales for Construction Sector Businesses
- • How to develop a clear strategy for marketing and sales
- • Assessing customers’ issues and risks
- • Developing marketing messages
- • Creating a marketing database / CRM system
- • Content development for website, brochures etc.
- • Responding to customer enquiries
- • Sales activities and control
Overview
Marketing & sales are essential to the current and future health of every business. The fundamentals start with a clear strategy for both disciplines and delivering a consistent message to all of the selected target markets for your business. Price will always be a key factor. However, gaining a clear understanding of your customers’ needs, issues and risks will improve the ability to create long term relationships and preferential terms.
Who should attend
The workshop is designed for business leaders, but will also be suitable for anyone who is responsible for growing their business.
Purpose and Reason Why
- Create a competitive advantage
- Structured marketing & sales operations
- Planning for future workload
- Improved Customer understanding and retention
- Improved productivity
Who Should Attend
Course Syllabus
Day 1
Delegates will be able to work on their own marketing and sales issues during the course. The course will be developed around the McDevitt & Co. Marketing Workbook that provides a complete structure for a business-to-business environment.
The workbook covers all aspects of marketing and sales and will be available for delegates to take with them to use in their business.
The course will also look at market research and use of CRM systems.
The course is designed for up to 12 delegates to ensure that there is time for all delegates to get one to one tuition.
